Case Study: Aryzta

ARYZTA is an international bakery company that is dedicated to local market needs, that empowers local leadership teams, whilst creating value for customers and consumers.

Following their most recent Culture Excellence survey, Aryzta have identified areas to celebrate as well as areas to improve. This case study highlights some of their areas for celebration and how they will take them forward.

Based on their analysis of their data Arytza are celebrating their:

  • Vision: strategy, action, communication

    To be trusted and celebrated by our customers for consistently achieving the highest Food Safety and Quality standards for our industry.

  • Values: integrity, ownership, customer focus, creativity, care

“Our critical ingredients remain our people – this is the philosophy of our business. We have many national cultures working across our 27 bakeries but we have a set of core business values that connect us.”

To build on improvements in the data in empowerment,  Arytza will continue to engage employees in their SIFIRI Program.

The ‘See It, Fix It, Report It’ (SIFIRI) program is to drive awareness & improvements in behavioural results of food safety across all levels of the business by touching the hearts of all employees, demonstrating how everyone can make a difference.

Top tips from Arytza on celebrating their strengths:

  1. Find your strength

  2. Define it

  3. Set goals and outcomes for your strength

  4. Plan ‘how to activate’ your strength

  5. Have fun!

Reference: Campden BRI (2023), Culture Excellence 9th Annual Seminar