Case Study: San Miguel

Mahou San Miguel is a family owned, 130 years old with 10 breweries (eight in Spain and two in United States). The business employees over 4000 professionals and prides itself on its focus on people and process. 

The first Culture Excellence assessment was taken by San Miguel in 2021.

The business has found that the biggest challenge towards achieving these goals has been to “change the mindset” toward various areas, such as, socio-economics, environment, consumption and lack of resources. In order to promote sustainability in the company, the following plan has been developed for changes and practices within the business; 

Due to its alignment with the strategic goals of the business and forthcoming EU legislation, the Culture Excellence module for environmental sustainability, alongside food safety and quality modules, has been adopted within Mahou San Miguel. The first assessment was completed in 2021 which has provided a solid baseline and helped develop an action plan which encompasses transversal and micro visions which are linked into planning and budgeting for 2023.

Key dimensions for focus; training, communication, reward, metrics.

Bruno Martinez Falagan – Job title 

Reference: Campden BRI (2022), Culture Excellence 8th Annual Seminar