Case Study: Westmill

Westmill Foods is one of Europe’s largest specialist food companies, manufacturer and supplier of authentic Asian and Afro-Caribbean food. They serve the chefs and owners of restaurants and takeaways as well as offering a diverse consumer portfolio. The Westmill product range includes high quality rice, spices, sauces, edible oils, flour and noodles, which are sold to partners in wholesale as well as cash and carry, food service, grocery and B2B.

Westmill first completed the Culture Excellence assessment in 2017.

Celebrating Westmill’s Strengths

• The foundation of Westmill’s culture plans are based on the sites lower scoring dimensions, but Westmill also feel it is important to build and celebrate their strengths

• How Westmill selected which strengths to celebrate and enhance:

  • Important fact to note: Westmill wanted to celebrate their strengths across the entire company

  • They reviewed the Camden Excellence survey result data as a company not individual manufacturing sites

  • For each category (People, Process, Purpose & Proactivity) they looked at the highest %

  • Westmill additionally linked in other culture work streams such as their “Westmill Say survey”

  • Westmill chose 2 categories and 4 dimensions of strength to celebrate:

Reference: Campden BRI (2023), Culture Excellence 9th Annual Seminar